Born from a cherry-sweet blend of bold fashion and big-hearted purpose, SISI is more than just a clothing brand — it's a movement. Founded by 26-year-old Siyona, SISI is rooted in a decade of style, grit, and passion for impact. Before launching SISI, Siyona spent several years immersed in the world of fashion — learning, experimenting, and building from the ground up. She began by supporting her mother’s Indianwear label, Siyona by Ankurita (www.shopsiyona.com), helping it find a place in renowned multi-designer stores and wardrobes around the world. Alongside this, she pursued her master's in Fashion, Experience & Design Management from SDA Bocconi, Milan, graduating cum laude, and gaining valuable experience at Marni and Reliance Brands Limited. These milestones shaped her journey and gave her the confidence to take a leap of her own..

Enter: SISI..

A westernwear label that’s cheeky, edgy, and always playful — designed for the girl who wants to feel seen, expressed, and unstoppable. Think: everyday statement pieces that turn sidewalks into runways and basics into bold declarations. But SISI is more than the clothes we wear. It’s about the why. Every SISI drop champions a new cause. From self-expression and women empowerment, to future causes like water conservation, animal welfare, or AIDS awareness, each collection is its own statement — not just of style, but of solidarity..

Our very first drop is all about self-expression and women empowerment. We're not stopping at slogans: we’re holding self-defence workshops in New Delhi for women from all walks of life, in collaboration with Combat India. The first one kicks off on Friday, 30th May — and future workshops will depend entirely on how Drop 001 is received.